Exhibitor Press Releases

Situated in the Machno Valley, a few miles south of Betws-y-Coed, the village is steeped in centuries of rich history with a strong farming community and 30 kilometres of renowned mountain bike trails. However, its 600 residents were, until recently, living in part of the ‘forgotten’ four percent of the UK that is without reliable mobile signal from any operator. ¹

Living in one of the UK’s last remaining mobile not-spots left the community isolated for many years, with residents having to travel to nearby villages to make phone calls, struggling with organising home deliveries of food and medication, and left stuck with restricted access to secure online banking and other digital services.

That has all changed now.  EE, with the support of Bro Machno Community Council, has discreetly built a new mobile mast at the edge of a forest on the slopes of the Machno Valley, providing fast and reliable 4G connectivity to the village, as well as critical signal for the emergency services as part of the Home Office’s Emergency Services Network. ²

“We’ve always been 100 percent behind the mast and that has helped our journey to where we are today, with a mast in the forest and signal for everybody,” said Daniel Tomos, Clerk of Bro Machno Community Council.

Greg McCall, Chief Security and Networks Officer at BT Group, added: “As part of our work to connect the unconnected, we’re going further and faster than anyone else to ensure every rural community in the UK has the reliable connectivity they need. There is more to do to completely eradicate the UK’s digital divide but our collaboration with the local residents of Penmachno is a shining example of what can be achieved when mobile operators and communities work together to tackle the issue head on.”

Connected and protected

Being in the heart of Eryri National Park means Penmachno attracts a lot of tourists, including hikers and mountain bikers. Residents David and Emma Dallimore, who regularly ride Penmachno’s mountain bike trails, believe the additional safety offered by reliable mobile signal will encourage more people to visit the area: “Safety was quite a concern for people coming into the area because there was no mobile reception. If people were injured, particularly if they were out riding on their own, there was no way of getting hold of anyone to help.  The fact it is now safer is a very good thing for all of us.”

They are also excited about how the new mobile connectivity will enable them to use more sustainable technology, including a smart meter and EV charging point: “There are people that we know in the village that have got mobile reception for the very first time and are chuffed to bits. It’s important for mobile operators to come to places like this and offer what the rest of the country has, as it enables us to contribute and live and work in the way people in more urban areas can.”

Full bars under the stars

Paul Huckstep is co-owner of Benar Cottages, a local holiday-let business offering luxurious stays in 16^th century cottages overlooking the surrounding valley. The new mobile connectivity is having a positive impact on his customers, many of whom come to explore Penmachno’s forest and river walks, as well as its natural scenery.

“Now that we’ve got the mobile mast, it will make running our business easier. In the past we have had guests leave us negative reviews because of the lack of mobile phone service, but now all that has gone away. Guests can arrive, open their phones when they get here, find out where they are staying on-site, and keep in contact with everyone they need to,” he said.

Future-fit connectivity for future generations

The new mast in Penmachno is part of EE’s ongoing work to help close the UK’s digital divide so rural communities can thrive in the modern age and attract future generations to live and work in countryside communities.

Owen Davis is a father of four and has lived in Penmachno for more than 25 years. He said: “Having a mobile network here in the village is making an immediate difference to everyone who lives here, helping them feel that they have the same opportunities as other places. When I think of my family and particularly my younger children, it’s reassuring to be able to track them using tools like Find my iPhone and just know where they are, as we don’t want to restrict them when we live in such a lovely area.”

Owen is also a co-ordinator for Penmachno’s new Community Hub – the village’s old memorial hall which has been renovated into a vibrant and modern community space running events, fitness classes, and skills sessions for all ages.  

He believes the new connectivity will also help support the local economy while bringing the tight-knit community even closer together: “One of the opportunities we’re exploring with the Community Hub is starting a monthly local producer’s market, for people to sell their eggs and fresh vegetables. The opportunity to be able to use the mobile signal to take online card payments will be a benefit to us.”

Research from analysts at Farrpoint examining the impact of mobile connectivity in Trawsfynydd, which is a 30-minute drive from Penmachno, shows that 4G signal from a single EE mast can deliver up to £383,000 in economic value to rural Welsh communities over its lifetime.

EE’s investment has seen it expand and strengthen its network in more than 1,800 rural locations across the UK in the last five years, including some of the most remote and hard-to-reach communities – taking its mobile coverage in Wales to record levels, with reliable signal now covering more than 90% of the country’s landmass.

-ENDS-

Notes to editors:

¹ According to Ofcom’s Connected Nation’s Report 2025, while 96% of the UK’s landmass has 4G connectivity from at least one network operator, the remaining 4% has no mobile coverage from any mobile operator.

² The Home Office’s Emergency Services Network (ESN) is providing mobile coverage for the emergency services in some of the most rural and remote parts of Great Britain. ESN will enable fast, safe and secure voice, video and data across the 4G network, giving first responders immediate access to life-saving data, images and information in live situations and emergencies on the frontline.

There will be a total of 20,840 new and upgraded sites to facilitate the coverage needed for ESN across Great Britain. This will include the current EE network of 19,795 existing sites which have been updated, as well as the construction of 1,045 new 4G masts (figures correct as of January 2026). Of the 1,045 new masts being built, 753 will be built by EE to support the existing network. The Home Office is also building 292 additional masts, known as the Extended Area Service (EAS). EAS is a critical part of ESN and will supplement EE’s ESN coverage, ensuring maximum emergency service coverage in hard-to-reach areas.