Panel discussion: Balancing Emotion and Data in Crisis

25 Mar 2026
Theatre B – Technology- Practical, Hands-on, Showcase

In emergency response, an individual's judgement is often their most vital asset, yet it is also the most vulnerable to stress and cognitive overload. This panel explores how having the right information can streamline smart decision-making and avoid the pitfalls of emotion-led responses.


The session examines how digital tools act as a cognitive anchor during times of extreme pressure. The panel reviews this through the lens of a high-stakes, multi-agency operation in Manchester, discussing how a Common Operating Picture maintains clarity, reduces mental fatigue, and ensures seamless interoperability during critical operations.


Learning Objectives:
Learn how unified data platforms prevent cognitive overload during complex incidents.  

Understand how emotion and stress influence command decisions and how to mitigate their impact.
Explore how shared situational awareness facilitates rapid, multi-agency responses.

Chairperson
Jon Duke
Jon Duke, Head of Aviation - Airbox Systems
Speakers
William Moore
William Moore, CEO - Airbox Systems
David Williams
David Williams, Resilience Manager - Northwest Ambulance Service